Social and Behaviour Change Communication

Through relevant and innovative marketing strategies that mainly combine social and behaviour change motivation campaigns (radio, television, billboards, social media, local NGO networks, interpersonal communication, social mobilisation, etc.) with product/service development and distribution, AIMAS has achieved significant health impact at grassroots level.

AIMAS runs strong communication campaigns across the country, with a particular focus on the priority areas agreed with donors, in order to educate and motivate the most disadvantaged populations to adopt healthy and responsible behaviours that improve their health and well-being.

Overall, AIMAS’s communication strategy focuses mainly on maternal and child health, combining interpersonal and mass communication.

This strategy applies to the various projects and programmes AIMAS implements in maternal and child health in general, and in particular HIV/AIDS prevention, family planning, COVID-19 prevention, the fight against street medicines, malaria control, etc.