About AIMAS

Mission & Vision

Mission

AIMAS will help improve the health and social well-being of vulnerable populations in Côte d’Ivoire and West Africa through the social marketing of products and services and through behaviour change.

Vision

By 2028, AIMAS will maintain its leading role in social marketing in Côte d’Ivoire and the West African sub-region.

Core values

Competence and performance

We believe that competence and performance are the basis of all reward at AIMAS.

Professionalism

We serve people’s health with rigour and integrity, in line with quality standards and procedures.

Innovation

AIMAS relies on sustainable, effective and innovative approaches to improve people’s well-being.

Team spirit

AIMAS values teamwork among its staff and encourages active participation in creating an environment of collaboration and mutual support. We firmly believe that we are stronger, more creative and more productive when we work as a team.

Good governance

AIMAS is managed on the basis of transparency, rigour, honesty, integrity and, above all, compliance with established standards and controls. AIMAS is committed to sound programme and financial management and to the monitoring of its activities.