The social franchise network

Through relevant and innovative marketing strategies that mainly combine social and behaviour change motivation campaigns (radio, television, billboards, social media, local NGO networks, interpersonal communication, social mobilisation, etc.) with product/service development and distribution, AIMAS has achieved significant health impact at grassroots level.

The minimum package of SRH/FP services provided in the BelFam® network includes at least SRH/FP consultations, Information, Education and Communication (IEC), Behaviour Change Communication (BCC), provision of modern contraceptive methods, and client follow-up supported by community health workers.

* The modern contraceptive methods generally offered in these franchised centres are mainly the pill, injectables, male condoms and the IUD.