Ivorian Social Marketing Agency
Public health solutions within your reach
AIMAS is a non-governmental, secular, non-political, not-for-profit organisation.
Our areas of work
Where to start
What are you looking for?
Find a health centre
The list of franchised centres in the BelFam network
Discover our products
Condoms, hormonal contraceptives and accessible services
Read our studies
Our TRaC and MAP reports to download
Work with us
Donors, private sector, civil society: get in touch
Who we are
A key public health actor in Côte d’Ivoire
Working with the Government of Côte d’Ivoire, development partners, the private sector and civil society, AIMAS has successfully implemented a wide range of projects and programmes for some twenty years, funded by resource providers such as KfW, AFD, USAID, UNFPA, the World Bank and WAHO.
Key figures: 25 years of experience
AIMAS has established itself as a key public health actor in Côte d’Ivoire, running awareness campaigns and providing accessible solutions for family planning and disease prevention.
500+
Million male condoms sold
50+
Million contraceptive pills sold
15+
Public health projects implemented
20+
Million people reached
Our expertise
Social marketing for better health
AIMAS is an organisation specialised in social marketing, focusing on family planning, STI and HIV prevention, and the promotion of responsible health behaviours through awareness campaigns, health franchise networks and the distribution of affordable health products.
HIV prevention
We offer young people a wide range of products and services to protect them from STIs, HIV, AIDS and unintended pregnancies.
Family planning
We promote planned births by offering vulnerable families attractive, affordable products and services while respecting freedom of individual choice.
SBCC
To improve quality of life, we run multichannel communication campaigns that educate and motivate people to adopt risk-reducing behaviours.
Social franchising
To expand the supply of quality family planning services, we have set up a social franchise network called “BelFam”, made up of public and private health centres in Abidjan and across the country.
Youth Campaigns
Since our creation, we have run communication campaigns in partnership with young people to help them take control of their sexual and reproductive health and achieve their dreams.
Media Strategy Centre
Set up to promote Social and Behaviour Change Communication, the Centre offers national and international partners a range of services, from advice on message design and print materials to audiovisual production.
Our products
Accessible brands, everywhere in the country
Our news
In the field, with communities
Testimonials
They trust us
“Thanks to AIMAS awareness campaigns, I discovered family planning methods suited to my needs. Today, I can better plan my family and working life.”
Marie K., 28, Abidjan
“The reproductive health information sessions organised by AIMAS helped me understand the importance of protecting myself against STIs. I now use Prudence condoms regularly to stay protected.”
Adama S., 22, Bouaké
“After attending an AIMAS mobile outreach clinic, I chose the Confiance pill. It has helped me space my pregnancies and take better care of my health.”
Fatou D., 35, Daloa
“The AIMAS educational workshops taught me to take control of my sexual and reproductive life. I now feel more responsible and better informed.”
Koffi N., 19, Yamoussoukro
“Thanks to the BelFam social franchise network, I was able to access quality health services close to home. The staff are welcoming and respectful.”
Awa T., 30, Korhogo
“The training sessions on contraceptive use were very helpful for us as a couple. My husband and I are now better informed and have made a choice that suits us.”
Mariam T., 32, Divo
“Before AIMAS came, we had no reliable place to buy quality condoms. Now that Prudence products are available everywhere, I know my family and I are protected.”
Fatimata B., 45, Man
“The HIV/AIDS awareness campaigns really opened my eyes. I now share this knowledge with my friends so that they can protect themselves too.”
Ismael K., 24, Abengourou
“After giving birth, I learned about the benefits of injectable contraceptives from a midwife who partners with AIMAS. It has helped me space my pregnancies with peace of mind.”
Binta F., 37, Bouaflé
“The leaflets and training on contraceptive methods provided by AIMAS have helped me talk to my children about subjects I didn’t know how to approach.”
Kouadio J., 50, Bondoukou
“I was afraid of using modern contraceptives, but the AIMAS team gave me reassuring explanations. I finally chose an IUD, and it was the right decision.”
Rosalie N., 27, Gagnoa
“I came across an AIMAS sales point offering condoms at an affordable price. Since then, I always keep myself stocked up to stay responsible.”
Serge A., 21, Korhogo
“The BelFam social franchise network has made reproductive health accessible to us women in rural areas. It has changed our lives and given us more control over our future.”
Awa S., 39, Odienné
Our partners
