About AIMAS
About us
Our history
From 1991 to the present day
With the aim of reducing the incidence of HIV infection in Côte d’Ivoire, a bilateral agreement was signed in 1991 between the Government of Côte d’Ivoire and USAID to implement a condom social marketing project. Implementation was entrusted to the American NGO PSI.
When this agreement ended in September 1995, and in view of the project’s generally promising results, the German Government agreed to fund interventions in the field of sexual and reproductive health. Thus, in October 1995, the 1st phase of the “Family Planning and HIV/AIDS Prevention” programme began, funded under Ivorian-German cooperation through KfW Entwicklungsbank. At the end of this 1st phase, the German and Ivorian Governments agreed to provide financial support for a second phase, implemented by the Ivorian Social Marketing Agency (AIMAS), established on 11 December 1991 in accordance with Law No. 60-315 of 21 September 1960 governing associations.
Our mission
AIMAS’s mission is to improve the health and well-being of vulnerable and/or low-income populations by offering them products and services through social marketing, in collaboration with the Government, development partners, the private sector and civil society. Its core values are good governance, team spirit, innovation, professionalism and health impact.
Governing bodies
- General Assembly
- Board of Directors
- Statutory Auditor
- Executive Management
Our head office and branches
Its head office is located in Abidjan-Cocody – Les II Plateaux 7 tranche. It has 3 warehouses for products and other items, totalling more than 6,000 m2. Its vehicle fleet includes a mobile clinic, a mobile video unit and 32 pick-up trucks. It also operates a distribution network covering almost all private pharmacies and more than 10,000 consumer goods outlets. To cover the whole country, 5 regional branches have been set up in Yamoussoukro, Daloa, Korhogo, Divo and San-Pédro.
5
regional branches
10 000+
consumer goods outlets
30
private and public health centres in the BelFam network
40 %
minimum contribution to national couple-years of protection (CYP)
Many successful projects
Since its creation, AIMAS has successfully implemented a range of projects and programmes using relevant and innovative marketing strategies, mainly combining motivation campaigns for social and behaviour change. AIMAS has encouraged many low-income people to adopt healthy and responsible behaviours in reproductive health, malaria control and COVID-19 prevention. It also remains the undisputed market leader for male condoms and oral contraceptives, contributing at least 40% of national couple-years of protection (CYP). It also runs a network of 30 private and public health centres providing quality services under the common BelFam brand.