Our activities
The Media Strategy Centre
Since 1991, AIMAS has had a Media Strategy Centre (CSM), an audiovisual design and production unit that operates like a communication agency, producing communication materials to raise awareness among the Ivorian population. As a tool for strengthening behaviour change communication strategies, the Centre brings all its expertise to bear on the specific needs of social marketing and offers a wide range of services.
CSM staff master the entire process of creating communication tools, from designing messages to identifying and producing materials. Their expertise also covers electronic media (radio, television, social media), print materials, newspaper advertising, guides and promotional items, as well as extensive experience in organising events (festivals, interactive games, concerts).
In addition to these in-house services, the Centre provides services to partners, development agencies and organisations based in Côte d’Ivoire and the sub-region, such as JHU/CCP, the NGO PROMACO (Burkina Faso), PSI Togo, UNICEF, TV5, etc.
A partnership has been established with Radiodiffusion Télévision Ivoirienne (RTI) to broadcast educational programmes (spots, films, shows), and with some local radio stations to broadcast audio content.
Today, the Centre has a virtual editing suite with the latest software and full HD digital production and post-production equipment.