{"id":900017,"date":"2026-11-06T09:00:00","date_gmt":"2026-11-06T09:00:00","guid":{"rendered":"https:\/\/aimas.org\/?st-import=7c2f54dcad00b8678e2df6b9e0819051"},"modified":"2026-11-06T09:00:00","modified_gmt":"2026-11-06T09:00:00","slug":"ccsc","status":"publish","type":"page","link":"https:\/\/aimas.org\/en\/ccsc\/","title":{"rendered":"Social and Behaviour Change Communication"},"content":{"rendered":"<section class=\"wp-block-group sec is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group prose is-layout-flow wp-block-group-is-layout-flow\"><p class=\"intro wp-block-paragraph\">Through relevant and innovative marketing strategies that mainly combine social and behaviour change motivation campaigns (radio, television, billboards, social media, local NGO networks, interpersonal communication, social mobilisation, etc.) with product\/service development and distribution, AIMAS has achieved significant health impact at grassroots level.<\/p>\n<p class=\"wp-block-paragraph\">AIMAS runs strong communication campaigns across the country, with a particular focus on the priority areas agreed with donors, in order to educate and motivate the most disadvantaged populations to adopt healthy and responsible behaviours that improve their health and well-being.<\/p><\/div>\n<div class=\"wp-block-group split split--even is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group panel panel--pale is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Interpersonal communication<\/h3>\n<p class=\"wp-block-paragraph\">Mobilisation activities, public events, mobile outreach clinics, home visits and group discussions in partnership with community health workers from local NGOs.<\/p><\/div>\n<div class=\"wp-block-group panel panel--pale is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Mass communication<\/h3>\n<p class=\"wp-block-paragraph\">State and international media, social media\u2026<\/p><\/div><\/div>\n<div class=\"wp-block-group prose is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">Overall, AIMAS\u2019s communication strategy focuses mainly on maternal and child health, combining interpersonal and mass communication.<\/p>\n<p class=\"wp-block-paragraph\">This strategy applies to the various projects and programmes AIMAS implements in maternal and child health in general, and in particular HIV\/AIDS prevention, family planning, COVID-19 prevention, the fight against street medicines, malaria control, etc.<\/p><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Les campagnes de communication de l\u2019AIMAS pour le changement social et de comportement (CCSC).<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","h5ap_radio_sources":[],"footnotes":""},"class_list":["post-900017","page","type-page","status-publish","hentry"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"DION","author_link":"https:\/\/aimas.org\/en\/author\/dion\/"},"rttpg_comment":0,"rttpg_category":null,"rttpg_excerpt":"Les campagnes de communication de l\u2019AIMAS pour le changement social et de comportement (CCSC).","_links":{"self":[{"href":"https:\/\/aimas.org\/en\/wp-json\/wp\/v2\/pages\/900017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aimas.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aimas.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aimas.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aimas.org\/en\/wp-json\/wp\/v2\/comments?post=900017"}],"version-history":[{"count":0,"href":"https:\/\/aimas.org\/en\/wp-json\/wp\/v2\/pages\/900017\/revisions"}],"wp:attachment":[{"href":"https:\/\/aimas.org\/en\/wp-json\/wp\/v2\/media?parent=900017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}